Months of planning and weeks of strategizing, yet your marketing efforts failed to deliver the results?
You believe your product has a unique story to tell but that uniqueness gets lost in translation with too many stakeholders involved?
Launching a product is chaotic and marketing it to the right audience is hard. You plan for A, but you always end up executing B and C. In the overall frenzy of creating the perfect go-to-market plan and targeting the right kinds of leads, there are numerous touch-points where a product marketer can go wrong. While mistakes are bound to happen but if you evaluate it objectively, most of these mistakes are, perhaps avoidable.
In this workshop, we will take a look at some of the very common product marketing mistakes that most of us end up doing despite having a perfect know-how of marketing. We will also have a hands-on session on tools and templates that can help us avoid these mistakes.
Look forward to having an interactive and engaging session with the participants.
About Kanupriya Sindhu
Ex VP – Product Marketing, Canvera
A seasoned marketing professional with more than 15 years of rich hands-on experience in various facets of marketing. She has spearheaded the creation of multiple brands and digital properties from scratch in startups like Canvera and Seventymm, as well as managed the brand portfolio of large conglomerates like Godrej and Infosys. She is passionate about Digital Marketing and a visiting faculty at various business schools for Marketing and Digital Marketing.