Deepa Bachu

Deepa helped pioneer Design Thinking at Intuit working closely with Intuit Co-Founder, Scott Cook. One of the many projects she led, FASAL, went onto become a HBR Case study & one of their Top 10 Innovation ‘must reads’.

Deepa is the Co-Founder and CEO of Pensaar, a Design Strategy and Innovation Consulting firm that uses collaborative and human centered approach of design thinking to create experiences that will be awesome, by design.

Deepa helped pioneer Design Thinking at Intuit working closely with Intuit Co-Founder, Scott Cook. One of the many projects she led, FASAL, went onto become a HBR Case study & one of their Top 10 Innovation ‘must reads’. Fasal helps farmers gain a competitive edge in the marketplace by providing them with pricing and other agricultural advisory information.

In her professional career, Deepa has effectively handled a variety of responsibilities and roles across Experience Design, Innovation, Product Management, General Management and Product Development

She is a design and product leader who spent the last 20 years at large multi-nationals and Tech start-ups leading their Design, Innovation and Product Management functions. Her topic is:

Building successful solutions your customers will love. The process of understanding customers, falling in love with the problem and not the solution.


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